If you've just invested in some branded USB memory sticks to support your marketing and advertising activities then you're probably thinking about pre-loading data onto the memory stick. After all, it makes sense to use the available storage space on the memory stick to pre-load your product information, your sales data sheets, maybe some presentation files or perhaps just a link to your web site and some promotional movies.
If you're using memory sticks as a way of distributing speakers' notes and slides at a conference or seminar then it's a must. No question, audiences at most seminars will be hoping for a USB memory stick with everything neatly stored on it rather than having to make their way home weighed down with a mass of paper.
It makes sense for you as well as the giver. By loading your files/data onto the memory stick you don't have the printing costs and overheads. You don't have to worry about making deadlines at the printers, it matters less if your speaker notes are delivered a little later than hoped for and you also don't have to haul tons of printed-papers to your event.
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